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A 2025 study found drive-thru speeds averaged 5:35, with Taco Bell fastest and Chick-fil-A slowest but top in satisfaction, highlighting that friendliness, accuracy, and food quality now matter most.
A 2025 drive-thru study by Intouch Insight and QSR Magazine found average service times at 5 minutes 35 seconds, with Taco Bell fastest at four minutes, while Chick-fil-A had the slowest time at 7 minutes 6 seconds but tied for highest customer satisfaction.
Despite AI-powered orders averaging 3 minutes 53 seconds, human staff improved accuracy for custom orders.
The study of over 2,000 visits showed 87% order accuracy and 97% food quality, emphasizing that customer satisfaction now hinges more on friendliness, accuracy, and food quality than speed alone.
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Un estudio de 2025 encontró que las velocidades promedio de conducción eran de 5:35, con Taco Bell más rápido y Chick-fil-A más lento, pero en la cima de la satisfacción, destacando que la amabilidad, la precisión y la calidad de la comida ahora son las más importantes.