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Rising demand for handcrafted diyas in India ahead of Diwali 2025 boosts local artisans under PM Modi’s Swadeshi push.
Ahead of Diwali in October 2025, traditional diya makers in Prayagraj and Vadodara report rising demand for handcrafted clay lamps, driven by Prime Minister Narendra Modi’s Swadeshi campaign promoting Indian-made goods.
Artisans are working overtime to meet increased orders, seeing renewed economic hope and cultural pride.
The festival, symbolizing light over darkness, is expected between October 20 and 21, though the exact date remains uncertain.
Consumers are favoring locally made diyas and decorations over imports, supporting domestic craftsmanship and self-reliance.
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La creciente demanda de diyas hechas a mano en la India antes de Diwali 2025 impulsa a los artesanos locales bajo el impulso Swadeshi del Primer Ministro Modi.