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India’s beer industry faces a 20% sales shortfall due to a can shortage from new BIS rules, risking ₹1,300 crore in lost revenue.
India’s beer industry faces a severe aluminium can shortage, with a 12–13 crore unit deficit—about 20% of sales—due to new BIS certification rules effective April 1, 2025.
Domestic suppliers are at full capacity, unable to expand for 6–12 months, while imported cans face lengthy certification delays.
The Brewers Association of India warns the crisis could cost the government ₹1,300 crore in lost revenue and disrupt allied industries.
The industry is urging a one-year delay in enforcing BIS certification for imports and temporary approval for suppliers with pending applications to avoid supply chain collapse.
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La industria de la cerveza de la India se enfrenta a un déficit de ventas del 20% debido a la escasez de latas por las nuevas reglas del BIS, arriesgando ₹1,300 crores en ingresos perdidos.