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TikTok boosts Canadian food trends, driving demand for affordable, inventive recipes amid rising grocery costs.
TikTok is increasingly influencing food trends and consumer behavior in Canada, driving demand for ingredients like matcha, which saw an 86% sales rise in the U.S. over three years.
Viral recipes such as one-pan baked feta pasta and creative leftover dishes like turkey pot pie and stuffing waffles are helping shoppers save money amid rising grocery costs.
Nearly 30% of Canadian Gen Z and young Millennial shoppers use the platform for shopping inspiration, turning to it for affordable, inventive meal ideas.
While some trends fade quickly, often straining supply chains, TikTok remains a major force in shaping food choices and shopping habits.
TikTok impulsa las tendencias alimentarias canadienses, impulsando la demanda de recetas asequibles e innovadoras en medio del aumento de los costos de los comestibles.