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flag Sora AI, now top iPhone app, spreads synthetic media, raising fears of deepfake misuse despite safety measures.

flag OpenAI’s Sora AI video generator, now the top downloaded iPhone app, is rapidly spreading synthetic media by making high-quality deepfakes easy to create and share, experts warn. flag Despite safety measures like content moderation and watermarks, users are bypassing controls, raising concerns about misuse for disinformation, propaganda, and non-consensual content. flag The tool’s integration with social media algorithms amplifies its reach, blurring reality and fiction, while industry competition may weaken safeguards. flag Although OpenAI promises greater control for rights holders and revenue sharing, experts fear the damage to public trust may already be irreversible.

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