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flag The first U.S. Jordan Brand World of Flight store opened in Philadelphia, drawing fans for limited-edition releases and events.

flag The first U.S. Jordan Brand World of Flight store opened Friday in Philadelphia’s Center City, drawing long lines of fans eager to enter the flagship location near 16th and Walnut streets. flag The store, part of a global network with five existing locations, marks a major expansion for the brand and highlights Philadelphia’s cultural ties to basketball and athletes like Jalen Hurts and Jared McCain. flag The opening featured a block party and promises of athlete appearances, though no official list was released. flag Attendees, including some from out of town, sought limited-edition items, underscoring the enduring popularity of Michael Jordan and the Jordan Brand in the region.

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