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The first U.S. Jordan Brand World of Flight store opened in Philadelphia, drawing fans for limited-edition releases and events.
The first U.S. Jordan Brand World of Flight store opened Friday in Philadelphia’s Center City, drawing long lines of fans eager to enter the flagship location near 16th and Walnut streets.
The store, part of a global network with five existing locations, marks a major expansion for the brand and highlights Philadelphia’s cultural ties to basketball and athletes like Jalen Hurts and Jared McCain.
The opening featured a block party and promises of athlete appearances, though no official list was released.
Attendees, including some from out of town, sought limited-edition items, underscoring the enduring popularity of Michael Jordan and the Jordan Brand in the region.
La primera tienda estadounidense Jordan Brand World of Flight se abrió en Filadelfia, atrayendo a los fanáticos para lanzamientos de edición limitada y eventos.