Donald Trump launches $499–$799 branded watches via Newsmax, part of a $10M+ merchandise push.

Donald Trump is advertising a new line of branded watches, including the “Red Beauty” and “Fight Fight Fight Malachite” models, priced $499 to $799, through Newsmax. The stainless steel timepieces, featuring his signature and marketed as waterproof and scratch-resistant, are sold via gettrumpwatches.com with a three-watch limit per household. The collection, part of Trump’s broader merchandise push, includes styles like the “Mugshot Suit Collectible” and “First Lady Mini” in hot pink, and accepts the $TRUMP Coin cryptocurrency. According to a June financial disclosure, Trump’s branded products have generated over $10 million in sales, with watches contributing $2.8 million. The White House maintains he divested from his business empire and forwent a presidential salary.