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flag Colored toilet paper has vanished from most supermarkets due to health, environmental, and design concerns.

flag Coloured toilet paper in pastel shades has largely disappeared from mainstream supermarkets, replaced by plain white rolls. flag The shift, driven by health concerns over dyes causing skin irritation or infections, environmental issues from water and energy use in dyeing, and changing minimalist bathroom designs, accelerated during the pandemic when supply shortages prioritized basic white toilet paper. flag While a small niche market remains online, coloured rolls no longer hold a place in mass retail, reflecting broader consumer priorities for health, sustainability, and simplicity.

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