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China's Golden Week tourism surged as a new amateur soccer league boosted visitor numbers and spending.
China's 2025 Golden Week saw a surge in tourism fueled by the debut of the Jiangsu Football City League, an amateur soccer tournament featuring 13 cities.
A playoff match in Nanjing drew 61,355 fans, setting a record for amateur soccer in China, with total attendance exceeding 2.11 million across 13 rounds.
The event boosted local economies, with Nanjing welcoming 14.06 million visitors—13.4% more than last year—many citing games as a key travel reason.
Ticket holders received discounts at hotels and attractions, linking sports to tourism and retail, while similar "ticket economy" models expanded nationwide, contributing to broader economic growth and aligning with China’s goal to grow its sports industry to over seven trillion yuan by 2030.
El turismo de la Semana Dorada de China se disparó a medida que una nueva liga de fútbol amateur impulsó el número de visitantes y el gasto.