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flag China's Golden Week tourism surged as a new amateur soccer league boosted visitor numbers and spending.

flag China's 2025 Golden Week saw a surge in tourism fueled by the debut of the Jiangsu Football City League, an amateur soccer tournament featuring 13 cities. flag A playoff match in Nanjing drew 61,355 fans, setting a record for amateur soccer in China, with total attendance exceeding 2.11 million across 13 rounds. flag The event boosted local economies, with Nanjing welcoming 14.06 million visitors—13.4% more than last year—many citing games as a key travel reason. flag Ticket holders received discounts at hotels and attractions, linking sports to tourism and retail, while similar "ticket economy" models expanded nationwide, contributing to broader economic growth and aligning with China’s goal to grow its sports industry to over seven trillion yuan by 2030.

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