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flag Americans are buying luxury butter up to $60 per pound for its quality, sustainability, and unique sourcing.

flag Americans are increasingly buying luxury butter priced up to $60 per pound, driven by demand for artisanal, sustainably sourced, and high-quality products. flag These premium butters often come from grass-fed cows, use traditional methods, and highlight unique flavors or ethical practices. flag The trend reflects a broader shift toward premiumization, transparency, and experiential consumption in the U.S. food market, with growing interest in specialty retailers and online platforms.

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