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flag Aldi’s Nordpak and organic Brue Valley butter beat Lurpak in taste and value, reflecting shifting consumer preferences amid rising food costs.

flag A 2025 UK test found several supermarket butters outperformed or matched Lurpak in taste and value. flag Aldi’s Nordpak stood out for its creamy texture, rich flavor, and low price of £2.19 for 500g. flag A premium organic British butter from Brue Valley Farm was praised as the best-tasting option. flag Tesco’s butter was criticized for poor texture and bland flavor, while a generic brand was described as unpleasant. flag Lurpak, though enjoyable, was deemed unremarkable given its high and inconsistent pricing. flag The results indicate shifting consumer preferences toward affordable, high-quality alternatives, especially from discount retailers.

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