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flag Estée Lauder's BEAUTY&YOU India 2025 awards funded four startups, including winners in a new women-led category.

flag The Estée Lauder Companies named the 2025 winners of BEAUTY&YOU India, a program supporting emerging beauty entrepreneurs in partnership with Startup India and Nykaa. flag Winners were selected across four categories, including the new Visionary Women’s Award, recognizing female founders. flag Antinorm, Mimiq, Hitech Formulations, and Sohrai received funding, mentorship, and distribution support. flag The initiative, now in its fourth year, has received nearly 2,500 applications globally, mostly from women entrepreneurs, reflecting a growing focus on innovation and inclusivity in India’s beauty industry.

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