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China's coffee and tea market sees big brands thrive on delivery subsidies, while small shops struggle with rising costs and intense competition.
In 2025, China's coffee and tea market shows growing disparity between major brands like Luckin and Mixue, which thrive on delivery platform subsidies, and smaller shops struggling with rising costs and algorithm-driven competition.
While consumers enjoy lower prices, more options, and increased spending due to promotions, small businesses face declining margins and weakened differentiation.
Experts warn prolonged price wars risk quality erosion and market imbalance, urging smaller players to focus on niche offerings and alternative strategies to survive.
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El mercado de café y té de China ve a las grandes marcas prosperar con subsidios de entrega, mientras que las tiendas pequeñas luchan con el aumento de los costos y la intensa competencia.