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Thailand's tourism surges due to major events like BLACKPINK's Bangkok concert and Rolling Loud, boosting international and domestic travel interest.
Major international events are driving a surge in travel interest to Thailand, with global accommodation searches for Bangkok up 18% ahead of the BLACKPINK concert from November 24 to 26, led by strong demand from Vietnam, Malaysia, and Taiwan.
Domestic searches rose 130%, fueled by fans of Thai-born member Lisa.
Rolling Loud Thailand in Pattaya saw a 36% increase in searches, while the Wonderfruit Festival, set for December 11 to 15, drew a 10% rise in international interest, particularly from South Korea, the Philippines, and Singapore.
These events highlight the growing role of large-scale cultural gatherings in boosting tourism.
Agoda, which offers millions of properties, flights, and activities, says event tourism is strengthening Thailand’s global appeal.
El turismo de Tailandia aumenta debido a eventos importantes como el concierto de BLACKPINK en Bangkok y Rolling Loud, impulsando el interés por los viajes internacionales y nacionales.