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Texas Tech unveiled a new Double T logo and branding, set for 2026-27 uniform debut.
Texas Tech Athletics unveiled a modernized Double T logo and new branding elements on October 7, 2025, with the changes set to debut on all athletic uniforms in the 2026-27 academic year.
The clean, flat design features updated proportions and colorways, already visible at key campus facilities.
The rebrand, informed by a 2024 audit and input from stakeholders, includes three custom fonts and new marks like a reimagined Masked Rider and sport-specific Raider Red caricatures.
Developed with adidas and Torch Creative, the full rollout will be supported by a style guide launching in spring 2026, followed by exclusive merchandise in April.
Texas Tech dio a conocer un nuevo logotipo y marca Double T, programado para el debut del uniforme en 2026-27.