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Swiss watchmakers boost exports to India and Mexico amid U.S. and Chinese market declines.
The Swiss watch industry, grappling with a 39% U.S. tariff and a 26% sales drop in China, is turning to India and Mexico for growth, according to Deloitte.
Exports to India rose 25% to 274 million Swiss francs, and to Mexico increased 16% to 337 million francs, driven by new free-trade agreements, rising domestic demand, and tech-savvy consumers.
While these markets show strong momentum, Deloitte cautions that gains won’t fully offset losses in traditional regions, though they offer long-term strategic value.
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Los relojeros suizos aumentan las exportaciones a India y México en medio de la caída de los mercados de Estados Unidos y China.