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flag More Americans choose grocery deli meals over restaurants, driven by convenience and value.

flag Consumers are increasingly choosing prepared foods from grocery store delis, with 28% opting for them over restaurants in 2025, up from 12% in 2017, as retail foodservice sales hit $52.1 billion. flag Shoppers value convenience, quality, and value, with 38% seeing deli meals as comparable to restaurant dining. flag Grocery stores are evolving with features like online menus, pre-ordering, and drive-thrus. flag Meanwhile, Dollar General’s share of grocery visits rose to 14.9% in 2025, drawing shoppers from traditional chains, especially in the Midwest, Northeast, and West, while cross-visitation with Aldi is growing. flag Grocery TV expanded its in-store advertising platform to over 6,500 stores, enhancing targeted, data-driven retail media.

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