Luke Tobin launches Unusual Group in London to help agencies grow and exit fairly, offering support while founders keep control.

Luke Tobin, a three-time agency founder known for the eight-figure sale of Digital Ethos, has launched Unusual Group, a London-based initiative aiming to transform agency exits by offering minority investments, shared back-office systems, AI readiness programs, and growth capital while founders retain full control and majority ownership. The model counters widespread industry issues like low exit success rates—only 2% of UK companies exit within five years—and undervaluation, especially amid rapid AI-driven changes, by fostering collaborative growth, peer networks, and long-term value creation instead of acquisition-led consolidation. The venture seeks to empower agencies to thrive independently and achieve fairer, more sustainable outcomes.