Loblaw expands digital screens in 700 stores with STRATACACHE, boosting retail media and shopper engagement.

Loblaw Advance has expanded its in-store digital screen network through a partnership with STRATACACHE, launching hundreds of new screens across nearly 700 stores this autumn, with further growth planned. The move, announced during Advertising Week in New York on October 8, 2025, enhances retail media capabilities using STRATACACHE’s technology and Loblaw’s Walkbase sensor system for precise audience measurement. The network, already reaching 4.1 million shoppers daily across over 2,000 screens, boosts shopper engagement and drives a 3.6x increase in customer growth when integrated into omnichannel campaigns. The collaboration builds on more than 15 years of partnership, strengthening Loblaw’s position as a leading omnichannel marketing platform.