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China's 2025 golden week saw strong economic growth driven by cultural tourism, rural stays, and high-tech consumer spending.
The 2025 National Day and Mid-Autumn Festival "super golden week" showcased China's robust economic activity and transition to high-quality growth, with cultural tourism surging as travelers embraced immersive experiences in cities and rural areas. Rural homestay bookings rose over 40% year-on-year, while smart appliances, including AI-powered devices, drove higher-value sales, accounting for 55% of Suning’s holiday revenue. Government measures, such as 69 billion yuan in ultra-long special treasury bonds and local consumption vouchers, supported spending. Infrastructure and manufacturing projects continued nationwide, including metro construction, carbon fiber and drone blade production, and energy developments, reflecting sustained industrial momentum.