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Vietnam's tourism surged in 2025, welcoming 15.4 million international visitors and earning $18.8 billion in September.
Vietnam's tourism sector saw strong growth in the first nine months of 2025, with provinces like Hue, Da Nang, Vinh Long, and Lang Son reporting significant visitor increases.
Ho Chi Minh City, following a merger with Binh Duong and Ba Ria–Vung Tau, is expanding its tourism offerings through a "triangle of identity" model, promoting creativity, industry, and wellness.
New tourism products include tea culture experiences, night-time entertainment zones, and short-day tours.
The country received 15.4 million international tourists by September, up 21.5% year-on-year, and recorded a record $18.8 billion in September exports.
El turismo de Vietnam se disparó en 2025, dando la bienvenida a 15.4 millones de visitantes internacionales y ganando $ 18.8 mil millones en septiembre.