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flag Smyths Toys UK hit record £953.5M revenue in 2024, grew to 311 stores, and paid a £20M dividend.

flag Smyths Toys UK reported record revenue of £953.5 million in 2024, a 2% increase, driven by higher foot traffic and seven new store openings, bringing its total to 311 across the UK, Ireland, and several European countries. flag Pre-tax profits rose to £18.5 million, supported by improved gross margins and cost reductions, while post-tax profits reached £13.1 million. flag The company paid a £20 million dividend, expanded its workforce to 3,563, and continues growing in Germany, France, and the Netherlands.

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