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New Zealand and Australia are boosting tourism to attract Chinese travelers during the peak season, driven by China’s National Day and Mid-Autumn Festival.
New Zealand and Australia are boosting tourism efforts to attract Chinese travelers during the Southern Hemisphere’s peak season, driven by China’s National Day and Mid-Autumn Festival.
New Zealand welcomed nearly 250,000 Chinese visitors by July 2025, with over 60 million expressing interest, and plans to ease entry for holders of eligible Australian visas starting November.
Auckland Airport expects up to 15,500 international arrivals on October 3.
Australia saw 962,000 Chinese visitors in the year to July 2025, a 16% increase, supported by Tourism Australia’s “Come and Say G’days” campaign.
Both nations view the Chinese market as key to post-pandemic recovery and economic growth.
Nueva Zelanda y Australia están impulsando el turismo para atraer a los viajeros chinos durante la temporada alta, impulsados por el Día Nacional de China y el Festival de Mediados de Otoño.