A new survey finds nearly half of British adults cherish the 99 ice cream, driving demand for home-made versions amid rising prices.

Nearly half of British adults rank the 99 ice cream as their most cherished childhood memory, surpassing other nostalgic triggers. A new survey reveals strong interest in making it at home, with 45% wanting to create soft serve themselves and 73% open to buying a machine. Vanilla is the top flavor, followed by chocolate and mint choc chip, while waffle cones and chocolate flakes remain popular. Rising prices—64% report a 50% increase, pushing the average cost above £1.50—have fueled demand for home alternatives. In response, Ninja has launched the Ninja Swirl by CREAMi, a 13-in-1 appliance that makes soft serve, ice cream, and other frozen treats with customizable, healthier options.