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flag Dubai chocolate trend surges globally, boosting U.S. sales 1,234% with exotic flavors and unique textures.

flag The Dubai chocolate trend, born in 2021 with a bar from Fix Chocolatier featuring milk chocolate, pistachio or tahini filling, and kadayif pastry, has become a global culinary phenomenon. flag Now seen in croissants, milkshakes, ice cream, cakes, and gold-infused bars, it's been adopted by major retailers like Trader Joe’s, Costco, IHOP, and Baskin-Robbins. flag Despite higher prices, demand remains strong, with U.S. unit sales of pistachio-filled chocolates surging 1,234% year-over-year. flag The trend’s lasting appeal stems from its unique texture and exotic flavors like rose, saffron, and cardamom, driving sustained interest and product innovation.

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