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Cineplex appeals a 2023 ruling that its hidden fees in online ticket pricing misled consumers.
Cineplex is appealing a 2023 ruling that found its online ticket pricing misled consumers by hiding fees of up to $1.50 until checkout, a practice known as drip pricing.
The Competition Bureau argues the fees, which can significantly increase final prices, were not clearly disclosed, despite Cineplex claiming upfront notice and in-person purchase options.
The case, part of broader enforcement under updated Competition Act rules, has implications for industries like airlines and ride-sharing, where similar tactics are scrutinized.
The outcome could set a national precedent on transparent online pricing and reinforce regulatory efforts to protect consumers.
Cineplex apela un fallo de 2023 de que sus tarifas ocultas en la fijación de precios de boletos en línea engañaron a los consumidores.