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A Build-A-Bear employee in Washington rejected a teen’s request to name a bear Charlie Kirk, sparking backlash and prompting corporate retraining.
A Build-A-Bear employee in Tukwila, Washington, refused a 16-year-old customer’s request to name her custom bear Charlie Kirk, a slain conservative commentator, leading to public backlash.
The employee reportedly discarded the bear’s birth certificate, citing personal disagreement with the name.
The teen’s mother contacted corporate, receiving a $20 gift card and apology.
Build-A-Bear acknowledged the response was inappropriate, stating it would retrain staff in the Seattle area to honor reasonable customer requests regardless of personal views, as long as names are not vulgar.
The company operates about 327 U.S. locations.
Un empleado de Build-A-Bear en Washington rechazó la petición de un adolescente de nombrar a un oso Charlie Kirk, lo que provocó una reacción violenta y provocó el reentrenamiento corporativo.