Asda slashed prices on 956 grocery items, including staples like tea and pasta, to combat rising food costs.

Asda has cut prices on 956 everyday grocery items across the UK, including staples like tea, pasta, and cooking sauces, with some products seeing drops of up to 30%. Prices for Yorkshire Tea, Asda Gravy Granules, and Chicken Tikka Masala were significantly reduced, and 49 'Free From' items were lowered by up to 15%. The move, effective immediately, aims to ease financial pressure amid 5% food inflation and a reported £74 weekly shortfall for lower-income households. The changes add to 3,452 existing rollback deals. Lidl has also pledged a £250 million investment to reduce prices ahead of Christmas.