American tourist visits to the Cotswolds rose 23% in summer 2025, boosting revenue and bookings.

American tourist visits to the Cotswolds surged 23% from June to August 2025, driving record bookings and a projected 20% rise in annual revenue, according to StayCotswold. The company attributes the growth to increased U.S. interest in authentic English countryside experiences, boosted by celebrity visits and media coverage. American bookings now make up nearly 5% of its business, with forward bookings up 28% and over 20 new properties added, bringing the total to 275.