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flag A UK survey reveals most savers find joy in saving, linking it to pride, control, and well-being.

flag A recent UK poll of 2,000 adults found that two-thirds of savers experience excitement or satisfaction from saving, with many feeling joy from small amounts like £1–£30. flag Eighty-eight percent achieved at least one savings goal, reporting pride, control, or happiness. flag Forty percent view any savings as a success, and 46% consider financial wellness as important as physical or mental health. flag Younger generations, especially Gen Z, are leading a cultural shift, prioritizing retirement, travel, and home improvements, while favoring habits like no-spend challenges and meal planning. flag Saving is increasingly seen as emotionally rewarding, socially engaging, and a key to reduced stress and long-term security.

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