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Skin + Me, a UK skincare brand, reached £37.5M in revenue by Aug 2024 using human experts and real customer stories.
Skin + Me, founded in 2020, has served over one million customers and reported £37.5 million in revenue by August 2024, relying on human-led consultations with dermatologists and pharmacists for personalized skincare plans.
Founder James Mishreki stressed that replacing human experts with robots would harm the trust and empathy central to the brand’s success, though he supports using AI if it improves outcomes and is properly regulated.
The company grows through authentic marketing featuring real customers and influencers, particularly for acne and aging concerns, and sells products via retailers like Boots and John Lewis.
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Skin + Me, una marca de cuidado de la piel del Reino Unido, alcanzó 37,5 millones de libras esterlinas en ingresos en agosto de 2024 utilizando expertos humanos e historias reales de clientes.