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flag Skin + Me, a UK skincare brand, reached £37.5M in revenue by Aug 2024 using human experts and real customer stories.

flag Skin + Me, founded in 2020, has served over one million customers and reported £37.5 million in revenue by August 2024, relying on human-led consultations with dermatologists and pharmacists for personalized skincare plans. flag Founder James Mishreki stressed that replacing human experts with robots would harm the trust and empathy central to the brand’s success, though he supports using AI if it improves outcomes and is properly regulated. flag The company grows through authentic marketing featuring real customers and influencers, particularly for acne and aging concerns, and sells products via retailers like Boots and John Lewis.

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