The Oregon State Fair saw a 37.4% attendance surge in 2025, driven by cooler weather, concerts, new attractions, and food vendors, with a fall event planned for 2026.

The Oregon State Fair drew 37.4% more visitors in 2025 despite early heat-related declines, with strong turnout in the final days boosting attendance to one of the highest in recent years. Organizers credited the surge to cooler weather, popular entertainment like the All-American Rejects concert, new family attractions, expanded youth areas, and 30 additional food vendors tied to the theme “All the Flavors of Fun.” Food and beverage sales rose about 5%. The fair will return in 2026 with a new fall event, Scare at the Fair, featuring haunted houses and rides with free entry but paid attractions, along with returning winter events Holiday Village and Magic of Lights, the latter requiring a ticketed drive-through visit.