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flag On October 4, 2025, runners in Denver completed a 50K ultramarathon visiting Taco Bell locations, eating specific items, and finishing under 11 hours to be called "survivors."

flag On October 4, 2025, runners in Denver completed the eighth annual International Taco Bell 50K Ultramarathon, a 50-kilometer race requiring participants to visit at least nine of 10 Taco Bell locations and consume specific menu items by designated miles, with no antacids or medications allowed. flag The event, not officially tied to the chain, tests endurance and digestive resilience, with finishers needing under 11 hours to be recognized as "survivors." flag Its high dropout rate and quirky, TikTok-fueled appeal have made it a popular, lighthearted yet physically demanding challenge.

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