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flag A man's viral TikTok showing he couldn't buy a full meal at a UK supermarket with just £1 highlights the cost of living crisis.

flag A man's TikTok video testing how far £1 could go at Waitrose, a UK supermarket known for higher prices, has gone viral, highlighting the ongoing cost of living crisis. flag The video, shared by account @costoflivingcrisistips with 414,000 followers, shows his attempt to buy a full meal on a tight budget, underscoring the financial strain many households face. flag With average weekly food bills for couples ranging from £70 to £94, and higher for comprehensive shopping, the experiment reflects growing public concern over affordability. flag The clip has drawn attention to the challenges of budget-conscious shopping and the lengths people are going to stretch their money amid rising inflation and prices.

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