Minnesota theaters skip trailers before Taylor Swift’s concert film to boost immersion.

Minnesota movie theaters are warning fans of Taylor Swift, known as "Swifties," that upcoming screenings of her concert film will not include trailers, as theaters aim to preserve the immersive experience. The decision comes amid growing demand for uninterrupted viewing, particularly for high-profile releases. Theaters say the move is intended to enhance audience enjoyment and align with the film’s live-performance nature.