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flag Indian FMCG firms face backlash for not fully passing GST savings to consumers, prompting CBIC scrutiny and corrective actions.

flag Some FMCG companies in India are facing scrutiny for not fully passing GST benefits to consumers, especially on low-priced items under ₹20, with distributors accusing firms of raising base prices despite tax cuts. flag Companies like HUL, Colgate-Palmolive, and Himalaya claim they’ve delivered savings via price cuts or larger packaging, but delays in system updates and dual pricing have caused inconsistencies. flag The CBIC is reviewing e-commerce transactions and may act against non-compliant brands, following 2,000 consumer complaints. flag Around 800 companies were directed to fix technical issues by October 20, with new prices expected on shelves by early November.

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