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Herschend closed two Georgia parks in 2025 due to operational alignment, not performance, while keeping Dollywood and other attractions open.
Herschend Family Entertainment has permanently closed two Georgia family entertainment parks, Malibu Norcross and Mountasia, following its May 2025 acquisition of Palace Entertainment’s portfolio.
The closures, part of a strategic reassessment, affect locations unrelated to Dollywood in Tennessee, which remains open and operational.
Herschend cited operational alignment as the reason, not performance, and emphasized its ongoing commitment to its network of over 70 attractions, including Dollywood, Dollywood’s Splash Country, and Dolly Parton’s Stampede.
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Herschend cerró dos parques de Georgia en 2025 debido a la alineación operacional, no al rendimiento, mientras mantenía abiertos Dollywood y otras atracciones.