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Brazilian scammers used AI deepfakes of celebrities in Instagram ads to defraud users, leading to arrests and $3.9M in seized assets.
Brazilian scammers used AI-generated deepfakes of supermodel Gisele Bündchen and other celebrities in Instagram ads to run fraud schemes, allegedly earning millions through fake cryptocurrency offers, skincare products, and betting platforms.
Authorities arrested four suspects, froze $3.9 million in assets, and are investigating a network that exploited small, unreported losses to avoid detection.
The scam is linked to a suspect tied to $580 million in stolen crypto, arrested in Bangkok.
Brazil’s Supreme Court ruled social media platforms can be held liable for criminal ads if they fail to act quickly, prompting Meta to reaffirm its use of detection systems and review teams to remove deceptive content.
Los estafadores brasileños utilizaron deepfakes de inteligencia artificial de celebridades en anuncios de Instagram para defraudar a los usuarios, lo que condujo a arrestos y $3.9M en activos incautados.