Brazilian fintech Mercado Bitcoin builds a blockchain-powered super app for easy, secure financial services without using crypto jargon.

Mercado Bitcoin, a Brazilian fintech, is developing a financial super app that uses blockchain technology invisibly to enhance security and efficiency without emphasizing crypto terminology. The app aims to offer everyday financial services like payments, savings, and investments through a simple, user-friendly interface, targeting mainstream adoption by avoiding technical jargon. This approach reflects a growing trend of integrating blockchain into consumer finance without requiring users to understand cryptocurrency, focusing instead on trust, simplicity, and accessibility.