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The NFL’s first overseas game in Dublin boosted local spending by 12%, driven by 35,000 U.S. visitors.
A September 28 NFL game at Croke Park in Dublin drove a major economic boost, with central Dublin seeing a 12% rise in spending compared to the same period last year, according to Bank of Ireland.
Retail and social spending surged, with pubs up 57% and restaurants 20% higher on game day.
Transport use jumped 256%, and sports apparel sales rose 35%, while teens aged 13–17 spent 208% more.
The event, drawing an estimated 35,000 U.S. visitors, marked the NFL’s first overseas game and highlighted growing American football popularity in Ireland and the economic impact of international sports events.
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El primer juego de la NFL en el extranjero en Dublín aumentó el gasto local en un 12%, impulsado por 35,000 visitantes estadounidenses.