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flag The NFL’s first overseas game in Dublin boosted local spending by 12%, driven by 35,000 U.S. visitors.

flag A September 28 NFL game at Croke Park in Dublin drove a major economic boost, with central Dublin seeing a 12% rise in spending compared to the same period last year, according to Bank of Ireland. flag Retail and social spending surged, with pubs up 57% and restaurants 20% higher on game day. flag Transport use jumped 256%, and sports apparel sales rose 35%, while teens aged 13–17 spent 208% more. flag The event, drawing an estimated 35,000 U.S. visitors, marked the NFL’s first overseas game and highlighted growing American football popularity in Ireland and the economic impact of international sports events.

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