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flag A new holiday campaign launches Oct. 3, 2025, urging early Christmas shopping to fund youth programs in West Texas.

flag A new holiday campaign encourages Americans to shop early for Christmas deals while supporting youth in West Texas through charitable contributions. flag The initiative, launching on October 3, 2025, partners with local businesses and nonprofits to provide gifts and resources to underserved children. flag Participants can shop through a curated online marketplace, with proceeds directly funding programs that assist youth with education, mental health, and basic needs. flag Organizers emphasize that early shopping benefits both consumers and the community, offering savings and meaningful impact.

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