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flag Babybel created a Stranger Things-themed cave experience in October 2025 to promote its cheese.

flag A series of caves in the U.S. has been transformed into an immersive "Stranger Things"-themed experience as part of a promotional campaign for Babybel cheese, featuring set designs, interactive elements, and themed snacks inspired by the popular Netflix series. flag The event, designed to engage fans with the show’s supernatural atmosphere, opened to the public in October 2025 and is part of a broader marketing partnership between Babybel and the show’s creators.

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