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Aldi now includes mental health resources on Mamia Baby Wipes packaging via the PANDAS Foundation.
Aldi has updated the packaging of its Mamia Baby Wipes to include mental health support resources for parents, in partnership with the PANDAS Foundation.
The new design features information on signs of perinatal mental illness—such as low mood, anxiety, and tearfulness—and directs users to the charity’s free helpline, peer support groups, and other services.
A dedicated webpage offers additional support options, including WhatsApp and email.
The initiative, aimed at reducing stigma and providing comfort, aligns with Aldi’s broader commitment to employee well-being, including a recent pay increase to £13.02 per hour for UK store assistants, reinforcing its status as the highest-paying supermarket in the UK.
Aldi ahora incluye recursos de salud mental en el embalaje de Mamia Baby Wipes a través de la Fundación PANDAS.