Virgin Media O2 to raise broadband prices by £4 monthly starting April 2026, affecting new and re-contracting customers.

Virgin Media O2 will raise prices for new and re-contracting broadband customers by £4 monthly, effective April 2026, adding £48 annually. The increase, part of a broader trend in the UK telecom sector, follows a prior £3.50 hike and applies to 24-month contracts, meaning some customers could face double annual increases. The move comes amid criticism over customer service, with Virgin Media ranking joint last in a Which? survey. Despite adding perks like Netflix with ads and improved TV speeds, entry-level plans have risen without equivalent value. Ofcom is investigating customer complaints, and industry experts urge consumers to review alternatives before renewing.