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flag Silverella launches eco-friendly, PFAS-free incontinence underwear in Nov 2025, targeting 400M affected women.

flag Silverella, a women’s health startup founded by Baik, is launching a new line of incontinence underwear in November 2025 via a Korean crowdfunding campaign. flag Made in an FDA-registered facility and certified PFAS-free, OEKO-TEX Standard 100 Class 2, and Amfori BSCI, the product features patent-pending silver yarn, bamboo viscose, and a 3M Scotchgard™ eco-friendly finish. flag It aims to address bladder leakage affecting over 400 million women, emphasizing safety, sustainability, and ethical production. flag International expansion is planned after the initial launch.

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