River Public Affairs launches AffinityCampaigns, using trusted influencers to boost advocacy engagement.

River Public Affairs Group has launched AffinityCampaigns, led by strategist David Spady, to boost advocacy efforts by partnering with trusted broadcast influencers like talk show hosts and podcasters. The initiative uses authentic, relatable messaging from familiar voices to increase engagement and action on key causes, leveraging research showing higher trust in influencer recommendations—especially among younger adults. By focusing on emotional connection and credibility, the program aims to cut through digital noise and drive higher response rates, reflecting a shift toward relationship-driven advocacy in public relations.