PepsiCo is replacing artificial dyes with natural ones in Gatorade, Cheetos, and Tostitos, with new products launching in late 2025 and early 2026.

PepsiCo is accelerating its shift from artificial to natural dyes in products like Gatorade, Cheetos, and Tostitos, responding to rising consumer demand for cleaner labels. The company is testing natural alternatives such as turmeric, paprika, and purple sweet potatoes to maintain color, taste, and shelf life, with naturally dyed chips expected in stores later in 2025 and dips following in early 2026. The transition is complex and time-consuming, requiring FDA approval and extensive consumer testing, as PepsiCo prioritizes product quality and brand consistency. While not committing to a 2026 federal deadline for eliminating petroleum-based dyes, the effort reflects a broader industry trend driven by social media and ingredient transparency.