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Dr. Martens entered the UAE and expanded in Latin America via new partnerships, boosting growth with local expertise.
Dr. Martens has expanded into the UAE via a distribution deal with Beside Group and strengthened its Latin America presence through a partnership with Crosby, opening stores in Santiago, Chile, and Buenos Aires, Argentina.
The moves, part of a capital-light growth strategy, aim to leverage local expertise for market entry.
The company’s shares fluctuated on the London Stock Exchange following the announcement.
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El Dr. Martens entró en los Emiratos Árabes Unidos y se expandió en Latinoamérica a través de nuevas asociaciones, impulsando el crecimiento con experiencia local.