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flag Cumbria launched a winter tourism campaign in October 2025 to boost visits with stargazing, discounts, and events.

flag Cumbria Tourism launched the Let’s Go campaign in October 2025 to boost winter tourism, promoting year-round visits through stargazing packages, multi-night stays, and support for local businesses. flag The initiative highlights dark sky tourism, offers discounts via the MyCumbria card, and includes an interactive Advent Calendar and seasonal events like Oktoberfest-inspired promotions. flag Businesses can join for free to access marketing support and attract repeat customers.

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