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Alfa Romeo launched its first Australian EV, the Junior Elettrica, at $57,900, marking its entry into the affordable electric market.
Alfa Romeo has launched the Junior in Australia, its first sub-$50,000 compact model since the MiTo and Giulietta, with a mild-hybrid Ibrida starting at $45,900 and an electric Elettrica at $57,900, marking the brand’s debut EV in the country.
The Elettrica is priced below the top-tier Jeep Avenger Summit but above base Avenger models, which dropped to $40,000 drive-away due to slow sales.
Alfa Romeo Australia’s Bridget Thomson said future price cuts for the Elettrica are possible depending on market response, though current pricing is competitive.
The company isn’t ruling out a lower-spec variant later but is focusing on a high-spec launch.
The Elettrica makes up about 16% of global Junior sales since 2024.
A new Leapmotor EV is set to launch in November at $38,990 drive-away, potentially becoming Australia’s cheapest electric SUV.
Alfa Romeo lanzó su primer EV australiano, el Junior Elettrica, a 57.900 dólares, marcando su entrada en el mercado eléctrico asequible.